The project is to create a new logo for Western Gas and Convenience. I wanted to make the new logo very eye- catching and very easy to remember thus I chose an eye- catching red and it’s complement color of purple.  I created the logo’s inside with a flashy and running shapes with different values of purple. It’s because I think people who go to use the convenience store are fast, come and go easily, and are come from different places. The two arcs surrounded it were meant days and nights. It means people will use the store both days and nights andit can be in anytime 24 hours 7 days a week. I made the words of like a crown sitting on the top and bottom of the logo in which I wanted the logo looked more royal and to promote a higher class image.

I want to promote Western in a special ways. These are a different convenient ways that Western can provide to customers in their lives by using the logo, sinage, gas bottles, and business cards.